DJ Swamp and Grasu XXL put their skills together a month ago and delivered a fine mixtape encompassing talents from various artists. The mashup contains new singles, remixes of old songs and cool collabs. We were commissioned for the graphical concept of this project, and we worked from scratch providing the direction, photo shootings, graphic edits, for their covers, landing page and advertising.

Henkel is a leader with brands and technologies that make people’s lives easier, better and more beautiful. They are holding an industrial design contest in 2007 in Vienna, Austria gathering talents and ideas from all over Eastern Europe. We made the print communication for the event, clearly expressing the industrial theme, offering simplicity and the feeling that ideas can spread fast.

We are designing the t-shirts of Sunnyday, a brand with appeal to the 18-28 years old audience. Before doing the t-shirts, Okapi built from scratch the Sunnyday brand by associating the visuals t-shirts with the sunny and warm days when people are wearing them. In a saturated market with many good players, by using a simple strategy and playful visuals, we created the perfect start for this small business. We put some good thought into packaging as well in order to sustain the feeling of smart, fun and innovative.
We all wish you a Sunnyday!

Direct Credit, a credit brokerage and consulting company, approached Okapi in order to solve a communication problem that they were facing. This is a unique business, offering custom built packages for each one’s needs, by first studying the market and the available offers and then serving directions to the ones looking for credit. While they are offering a large pool of services, there was a need to differentiate clearly each type of credit package (personal, credit cards, car, mortgage, for companies), with it’s features and benefits. We got the customer involved in the picture, making up little relevant stories about the good and the bad parts of searching for the perfect credit.

Emblem is a fashion brand for the high end market; a clothing line for DJs, different artists, people that go to expensive clubs, or people conscious about trends. It is made for people that are willing to spend more than average on their look-and-feel. We associated the brand with a certain lifestyle: the message is that Emblem gives you more personality, makes you look better, gives you style, makes you look smarter, and lets others know details are important to you. Emblem helps people help themselves by providing the means to express their personality.

The clothing brand makes use of the real world as a setup stage for creating a better world; a paradise, where nature, love, passion and energy are present. We used the superheroes theme to provide that atmosphere.

The concept behind this campaign is benefit driven, exaggerating the effects that the product might have on the consumer. Both funny and smart at the same time, it makes you think, and this is all you need to do before taking action and buy the product. With so much fast food and sodas, people need to stop at some point and think about their health, and Skinny Water is a product that helps — it has no calories and is enhanced with a unique combination of ingredients that help people lose weight and maintain it.

While crafting the visual identity for Emblem, we tried to offer an inside perspective of the brand. Being the best of both worlds, the brand is offering fashion design accompanied by graphic design and art direction. It’s not a combination encountered too often in clothing lines. For the visuals we used a pigeons and leafs motif, that would suggest nature, paradise, positive thinking, beautiful, two in one. The pigeons shapes form a heart that is symbolizing love and passion, with different sense of color and even fabric present in the ID.

These are samples from the “Drop The guns Boys!“ social, with an anti-racial and anti-nationalism non-profit campaign. The visual power is enforced by the use of strong details, patterns, and live colors that represent the ongoing modern war. This project is about fighting the bad things that presently exist in the world.

We were commissioned by a large electronics distributor to build a brand that would act as an umbrella for their new Home Automation products and services. When it comes to equipment, they were using the latest technological breakthroughs in Home Automation and we were amazed by what these things can do.

The concept we came up with is Robo. All the features together, from entertainment, automatic cleaning, heating, efficient lighting, home protection and many other powerful gadgets, created in our minds the feeling of a friendly robot. It only depends on the consumers on how advanced their “personal robot” is. They can choose from multiple packages that fit their personal needs.

Floe magazine is gathering 130 pages of fashion, architecture, interior design, music, movies, and photo essays, by promoting an intelligent lifestyle concept. With this concept, it positions itself in the Canadian market without having any direct competition. Our target audience for this project is 60% women and 40% men, who are intelligent, sophisticated, and enjoy the finer things in life. They know the difference between quality and cheap stuff; they want a magazine to read for pleasure and not for financial or politic information. The producers made sure that the editors would be Canadian stars, and that the paper and printing process would have the best quality.

What we did for this project is take care of the creative process: art direction, graphic design, layout, and visual identity. We already knew the audience wears designer suits at the office, but they are casual at home. We approached it with a friendly, clean, and simple tone, and we combined the elegant and dynamic visual elements while applying modern concepts. The result was a simple and easy to remember identity. Unlike many, the magazine has its own personality that stands out from the multitude of other brands that its target market is exposed to daily. We see the feeling of this project as innovative, pleasant, and fancy for the urban audience; no way are you going to find it in the countryside.