Henkel is a leader with brands and technologies that make people’s lives easier, better and more beautiful. They are holding an industrial design contest in 2007 in Vienna, Austria gathering talents and ideas from all over Eastern Europe. We made the print communication for the event, clearly expressing the industrial theme, offering simplicity and the feeling that ideas can spread fast.

We are designing the t-shirts of Sunnyday, a brand with appeal to the 18-28 years old audience. Before doing the t-shirts, Okapi built from scratch the Sunnyday brand by associating the visuals t-shirts with the sunny and warm days when people are wearing them. In a saturated market with many good players, by using a simple strategy and playful visuals, we created the perfect start for this small business. We put some good thought into packaging as well in order to sustain the feeling of smart, fun and innovative.
We all wish you a Sunnyday!