Direct Credit, a credit brokerage and consulting company, approached Okapi in order to solve a communication problem that they were facing. This is a unique business, offering custom built packages for each one’s needs, by first studying the market and the available offers and then serving directions to the ones looking for credit. While they are offering a large pool of services, there was a need to differentiate clearly each type of credit package (personal, credit cards, car, mortgage, for companies), with it’s features and benefits. We got the customer involved in the picture, making up little relevant stories about the good and the bad parts of searching for the perfect credit.