Emblem is a fashion brand for the high end market; a clothing line for DJs, different artists, people that go to expensive clubs, or people conscious about trends. It is made for people that are willing to spend more than average on their look-and-feel. We associated the brand with a certain lifestyle: the message is that Emblem gives you more personality, makes you look better, gives you style, makes you look smarter, and lets others know details are important to you. Emblem helps people help themselves by providing the means to express their personality.

The clothing brand makes use of the real world as a setup stage for creating a better world; a paradise, where nature, love, passion and energy are present. We used the superheroes theme to provide that atmosphere.

The concept behind this campaign is benefit driven, exaggerating the effects that the product might have on the consumer. Both funny and smart at the same time, it makes you think, and this is all you need to do before taking action and buy the product. With so much fast food and sodas, people need to stop at some point and think about their health, and Skinny Water is a product that helps — it has no calories and is enhanced with a unique combination of ingredients that help people lose weight and maintain it.

While crafting the visual identity for Emblem, we tried to offer an inside perspective of the brand. Being the best of both worlds, the brand is offering fashion design accompanied by graphic design and art direction. It’s not a combination encountered too often in clothing lines. For the visuals we used a pigeons and leafs motif, that would suggest nature, paradise, positive thinking, beautiful, two in one. The pigeons shapes form a heart that is symbolizing love and passion, with different sense of color and even fabric present in the ID.

These are samples from the “Drop The guns Boys!“ social, with an anti-racial and anti-nationalism non-profit campaign. The visual power is enforced by the use of strong details, patterns, and live colors that represent the ongoing modern war. This project is about fighting the bad things that presently exist in the world.

We were commissioned by a large electronics distributor to build a brand that would act as an umbrella for their new Home Automation products and services. When it comes to equipment, they were using the latest technological breakthroughs in Home Automation and we were amazed by what these things can do.

The concept we came up with is Robo. All the features together, from entertainment, automatic cleaning, heating, efficient lighting, home protection and many other powerful gadgets, created in our minds the feeling of a friendly robot. It only depends on the consumers on how advanced their “personal robot” is. They can choose from multiple packages that fit their personal needs.

Floe magazine is gathering 130 pages of fashion, architecture, interior design, music, movies, and photo essays, by promoting an intelligent lifestyle concept. With this concept, it positions itself in the Canadian market without having any direct competition. Our target audience for this project is 60% women and 40% men, who are intelligent, sophisticated, and enjoy the finer things in life. They know the difference between quality and cheap stuff; they want a magazine to read for pleasure and not for financial or politic information. The producers made sure that the editors would be Canadian stars, and that the paper and printing process would have the best quality.

What we did for this project is take care of the creative process: art direction, graphic design, layout, and visual identity. We already knew the audience wears designer suits at the office, but they are casual at home. We approached it with a friendly, clean, and simple tone, and we combined the elegant and dynamic visual elements while applying modern concepts. The result was a simple and easy to remember identity. Unlike many, the magazine has its own personality that stands out from the multitude of other brands that its target market is exposed to daily. We see the feeling of this project as innovative, pleasant, and fancy for the urban audience; no way are you going to find it in the countryside.

Rulez is a clothing and accessories shop targeting teenagers that are into skating, snowboarding, graffiti, and many other urban style hobbies. We were put in charge of designing their new brand identity. We used strong black and whites, and also vivid colors, associated to the target’s energy and exuberance. We also incorporated a font with little defined shapes, inspired by the fact that the audience is at a stage in life where they are just beginning to shape their personalities. As an important detail of the brand’s tone, the Rulez logo can be used as a stencil, which reminds people of graffiti tagging.

When we play in-house with our talent sometimes we come up with amazing things. This is a classic example of research for functionality while trying to use a cost effective solution for spacing issues. Be it used for home or office purposes, the modular office storage equipment is a flexible and smartly designed solution that adapts to space requirements. Built from plastic polymers, it comes in lightweight customizable modules that can be used accordingly to everyone’s needs. The shelf concept provides a fresh and modern approach to similar common wood based products on the market, with it’s perfect shapes that mold around the objects and the possibility for redesign on the fly to match any setting you might have in mind.

The shot you see on the left side is exactly what we received from our client, we didn’t blur it more trying to foul you (we promise!). The story goes like this: this was a custom made, one of the kind watch, and our client didn’t have time for a photo session before they sold the watch to it’s current owner. They received a proposal to be included in a catalog for exclusive brands, and at the same time they had a chance of having access to take photos of the watch while it was in for regular maintenance treatments.

The watch was in Switzerland, and had been taken apart into many pieces by the watchmaker during maintenance. The person in charge of this process was asked to take the best picture he could. He took the picture with a regular camera and the lights available in his shop. That’s the picture on the left side. We knew the design and how it looked in it’s original state, and we had as much material at hand as you can see when we started to recreate it. What you see on the right side is the result of a great post production process, and not the art of a fantastic photographer.

This project is an international story that happened overnight with: a client in New York, a watch manufacturer in Switzerland, a magazine publisher in UK, and a creative studio in Bucharest; Okapi Studio.

Before designing Flow magazine, we started with the branding process. The solution offered is based on custom made typography. The cursive font with curved shapes, influenced by modern design, is easy to read, and being the fact that Floe is a young upcoming magazine, we choused to position the logotype on the header, large with white background, so people can notice it fast at the news stand.