DJ Swamp and Grasu XXL put their skills together a month ago and delivered a fine mixtape encompassing talents from various artists. The mashup contains new singles, remixes of old songs and cool collabs. We were commissioned for the graphical concept of this project, and we worked from scratch providing the direction, photo shootings, graphic edits, for their covers, landing page and advertising.

We are designing the t-shirts of Sunnyday, a brand with appeal to the 18-28 years old audience. Before doing the t-shirts, Okapi built from scratch the Sunnyday brand by associating the visuals t-shirts with the sunny and warm days when people are wearing them. In a saturated market with many good players, by using a simple strategy and playful visuals, we created the perfect start for this small business. We put some good thought into packaging as well in order to sustain the feeling of smart, fun and innovative.
We all wish you a Sunnyday!

Floe magazine is gathering 130 pages of fashion, architecture, interior design, music, movies, and photo essays, by promoting an intelligent lifestyle concept. With this concept, it positions itself in the Canadian market without having any direct competition. Our target audience for this project is 60% women and 40% men, who are intelligent, sophisticated, and enjoy the finer things in life. They know the difference between quality and cheap stuff; they want a magazine to read for pleasure and not for financial or politic information. The producers made sure that the editors would be Canadian stars, and that the paper and printing process would have the best quality.

What we did for this project is take care of the creative process: art direction, graphic design, layout, and visual identity. We already knew the audience wears designer suits at the office, but they are casual at home. We approached it with a friendly, clean, and simple tone, and we combined the elegant and dynamic visual elements while applying modern concepts. The result was a simple and easy to remember identity. Unlike many, the magazine has its own personality that stands out from the multitude of other brands that its target market is exposed to daily. We see the feeling of this project as innovative, pleasant, and fancy for the urban audience; no way are you going to find it in the countryside.

To design the cover for Grasu XXL’s upcoming album, we had to bring together both the artist’s image as well as his songs feelings into perfect graphic communication that would make the disc recognizable on the vendors’ stands alongside other musical records. Being an upcoming artist, we realized people need to associate a face with the sounds they hear when they play it. We focused on his look and appeal, using photos and light graphic details to create the atmosphere. This is a project where graphics need to give a visual shape to the audio content. We took the project from scratch after a short briefing and project planning, starting with an in-house photo session. That was followed by the graphical process, and you can see the result bellow. We are looking forward to future similar projects because music is a big part of our lives.

We made this two prints for the PostIndustrial competition organized by HyperWerk FHBB Department of the Swiss University of Applied Sciences. The theme was called “What should post industrial design do?“. Both prints are finalists in the contest.

In general the banks are associated with a cold, serious image, we tried to differentiate this HVB project by designing a friendly looking approach and at the same time keeping their corporate aspect. You wouldn`t want your clients, partners or employees to shove down your documents in the deepest corner of their cabinet and forget them there. You want your documents to to be pleasant and good looking when they are presented, and to stand up when they are on a table together with other ones.

Crize is a young fresh rock band. Their true fans are the young kind that you see running around on skates and bikes all summer long. The chosen visual style is the thing that catches their attention making the curious. It stands up when it is placed on walls full of posters and graffiti because of its colorful and high toned nature.