While crafting the visual identity for Emblem, we tried to offer an inside perspective of the brand. Being the best of both worlds, the brand is offering fashion design accompanied by graphic design and art direction. It’s not a combination encountered too often in clothing lines. For the visuals we used a pigeons and leafs motif, that would suggest nature, paradise, positive thinking, beautiful, two in one. The pigeons shapes form a heart that is symbolizing love and passion, with different sense of color and even fabric present in the ID.

We were commissioned by a large electronics distributor to build a brand that would act as an umbrella for their new Home Automation products and services. When it comes to equipment, they were using the latest technological breakthroughs in Home Automation and we were amazed by what these things can do.

The concept we came up with is Robo. All the features together, from entertainment, automatic cleaning, heating, efficient lighting, home protection and many other powerful gadgets, created in our minds the feeling of a friendly robot. It only depends on the consumers on how advanced their “personal robot” is. They can choose from multiple packages that fit their personal needs.

Rulez is a clothing and accessories shop targeting teenagers that are into skating, snowboarding, graffiti, and many other urban style hobbies. We were put in charge of designing their new brand identity. We used strong black and whites, and also vivid colors, associated to the target’s energy and exuberance. We also incorporated a font with little defined shapes, inspired by the fact that the audience is at a stage in life where they are just beginning to shape their personalities. As an important detail of the brand’s tone, the Rulez logo can be used as a stencil, which reminds people of graffiti tagging.

Before designing Flow magazine, we started with the branding process. The solution offered is based on custom made typography. The cursive font with curved shapes, influenced by modern design, is easy to read, and being the fact that Floe is a young upcoming magazine, we choused to position the logotype on the header, large with white background, so people can notice it fast at the news stand.

After being on the market for 2 years, Terracan realized their communication was not reflecting the current reality of the company. We had to give shape to their brand identity. The minimalistic approach of the cube styled shape we used for the logo was meant to showcase the idea of space, as well as the innovative and fresh business approach of this real estate agency.

The persons involved with the Funkyou community have the same general interests when it comes to advertising, creativity, design. They are only differentiated by personal views they express. We would comment the Funkyou identity saying that the green underlines the common theme while the different shades underline the different personalities and opinions the targeted audience has in their debates.

Okapi built from scratch the Sunnyday brand by associating the nice t-shirts with the sunny days when people are wearing them. The audience is 18 to 40 years old. In a saturated market with many good players, by using a simple strategy and playful visuals, we created the perfect start for this small business. We all wish you a Sunnyday!

MonVia is an investment company aiming to help people with smart ideas get their products to market and reach profitability as quickly as possible at a low cost. They focus mostly on technology advancements, and we wanted to reflect this when we created their branding. The green leaf suggests the vibrant and organic energy of the company and it’s services, while the gradients and digital effects offer the technology feeling.

Ridgecrest provides products and services to the financial services community. They focus on trading and investment technology, with an emphasis on supporting the rapid implementation of quantitative and algorithmic strategies. Their branding looked outdated, and being in a business where technology is rapidly advancing, they had to reflect that they are on top of things.

We provided the logos, business cards, whitepaper templates and stationary items. The theme of the logo is related to the geographical relief in the Ridgecrest region in California, where they have the Headquarters. As a bonus we also provided them with the website directions.