Henkel is a leader with brands and technologies that make people’s lives easier, better and more beautiful. They are holding an industrial design contest in 2007 in Vienna, Austria gathering talents and ideas from all over Eastern Europe. We made the print communication for the event, clearly expressing the industrial theme, offering simplicity and the feeling that ideas can spread fast.

Direct Credit, a credit brokerage and consulting company, approached Okapi in order to solve a communication problem that they were facing. This is a unique business, offering custom built packages for each one’s needs, by first studying the market and the available offers and then serving directions to the ones looking for credit. While they are offering a large pool of services, there was a need to differentiate clearly each type of credit package (personal, credit cards, car, mortgage, for companies), with it’s features and benefits. We got the customer involved in the picture, making up little relevant stories about the good and the bad parts of searching for the perfect credit.

Emblem is a fashion brand for the high end market; a clothing line for DJs, different artists, people that go to expensive clubs, or people conscious about trends. It is made for people that are willing to spend more than average on their look-and-feel. We associated the brand with a certain lifestyle: the message is that Emblem gives you more personality, makes you look better, gives you style, makes you look smarter, and lets others know details are important to you. Emblem helps people help themselves by providing the means to express their personality.

The clothing brand makes use of the real world as a setup stage for creating a better world; a paradise, where nature, love, passion and energy are present. We used the superheroes theme to provide that atmosphere.

The concept behind this campaign is benefit driven, exaggerating the effects that the product might have on the consumer. Both funny and smart at the same time, it makes you think, and this is all you need to do before taking action and buy the product. With so much fast food and sodas, people need to stop at some point and think about their health, and Skinny Water is a product that helps — it has no calories and is enhanced with a unique combination of ingredients that help people lose weight and maintain it.

These are samples from the “Drop The guns Boys!“ social, with an anti-racial and anti-nationalism non-profit campaign. The visual power is enforced by the use of strong details, patterns, and live colors that represent the ongoing modern war. This project is about fighting the bad things that presently exist in the world.

Terracan deals with the luxury market real estate, mostly characterized by affordable large spaces. Before we met their campaigns were solely focused on direct selling with ads showcasing houses and pricing information. Our task was to promote more the company and the brand than the current available buildings offer. The “bigger houses” campaign proved to be effective in communicating their services.